SEO Facebook vs SEO LinkedIn Practitioner, Which One is Better?

In the digital marketing landscape, the term SEO practitioner is no longer unfamiliar. Interestingly, a new trend has emerged: the distinction between Facebook SEO practitioners and LinkedIn SEO practitioners.

Although both operate in the same field of search engine optimization, their backgrounds, objectives, and methods are worlds apart.

I have been working in SEO field for 8 years. I have a lot of experiences about both sides. So, I try to embrace all my friends who are Facebook or LinkedIn SEO practitioners. No one wrong in this case.

This phenomenon reflects how SEO has evolved into a skill that serves not only corporations but also grassroots communities striving for a better future.

My Personal Experience as Facebook SEO and LinkedIn SEO Practitioner

I studied SEO for the first in October 2016. I studied SEO in a 5 days SEO training in Jakarta. I still remember my teacher, Pak Suryaddin La Odang (Dosen Jualan) from Jogja. I call him Pak Dosen.

Pak Dosen taught me a very pragmatic SEO method to increase sales of product. We studied about how to search product keyword in Google, how to create article in the website, etc. The goal was only 1, increase product sales.

The method taught in the course is spamming keyword. I could say it was the truth, but it was legal. Google algorithm in that allowed it and it worked. I still remember Pak Dosen sold mukena in his website. His website won keyword of “produsen mukena” and I visited his house once in Jogja.

The targeted keywords attach the buying keywords of the products and city’s name in Indonesia. For example jual mesin jahit Surabaya, konveksi baju Jogja, jual kue lapis di Serpong, etc. We expect people from those cities found our websites when typed the keywords in Google.

All of Pak Dosen’s students have never studied SEO before this course. All of us have different small middle business (UMKM) that needed instant impact with low budget “weapon”. We can’t afford tools like Ahrefs, Semrush, etc in the beginning because our budget were not enough.

In 2016, keyword spamming was allowed by Google. So, we use all city’s name in Indonesia to determine keywords in the website. For example konveksi baju Jogja, konveksi baju Semarang, konveksi baju Surabaya, etc.

I used this SEO spamming method until 2021. I created many websites using this method and it worked. Even, one of the websites became my thesis research object for my master degree because the data was very complete and complex. I would tell you in the next article about it.

From 2021, I worked as SEO Specialist in news portal company. The target is very different. From this phase, I change myself into SEO LinkedIn practitioner because the main target is not sales number and income, but the website traffic and views.

In this phase, I learned a lot of SEO metrics deeply. LCP, user views, core web vital, page views, and all SEO metrics are important for the news portal. Honestly, I don’t really care about these metrics when I still became Facebook SEO practitioner.

I met a lot of SEO specialist from many companies and background that I have never met before. I met SEO practitioners various industries like e-commerce, news portal, video web, property web, mobile apps, aviation ticketing, etc. All of them have their unique method to reach the goals.

Read Also : Article Title That Make Google Identifies News as 18+ Content

Facebook SEO Practitioners: Self-Taught, Experimental, and Driven by Survival

Facebook SEO practitioners are often self-taught individuals who learn through trial and error. Without access to premium tools like Ahrefs or SEMrush, they rely on free communities, Facebook groups, and online forums.

Their approach to keyword optimization is usually straightforward, sometimes even “spammy” by professional standards. For example, repeatedly targeting local keywords such as “jual kain perca di Jogja” (sell fabric scraps in Jogja) or “cheap boarding house in Solo”. The main goal is simple: rank higher on Google and attract direct buyers.

For them, SEO is not just a skill—it’s a survival strategy. With limited resources, they use SEO as a pathway to change their financial situation, support their families, and build small businesses.

LinkedIn SEO Practitioners: Professional, Structured, and Performance-Oriented

On the other hand, LinkedIn SEO practitioners are usually professionals working for companies, agencies, or startups. They have access to advanced tools, structured training, and a wealth of corporate resources.

Their focus goes beyond keyword stuffing. They measure success based on website performance, such as organic traffic growth, domain authority, and conversion rates.

For LinkedIn SEO practitioners, SEO is not about immediate personal income. Instead, it’s about delivering reliable results for the company, producing monthly reports, and maintaining the digital presence of the brand. Their methods are systematic, data-driven, and far removed from spammy tactics.

Two Different Paths, Not to Be Compared

At first glance, it may seem that Facebook SEO practitioners are “chaotic” while LinkedIn SEO practitioners are “polished.” But comparing them is unfair, because their goals and contexts differ:

• Facebook SEO practitioners focus on income and survival.
• LinkedIn SEO practitioners focus on corporate performance and long-term growth.

One emerges from personal struggles, while the other thrives within corporate ecosystems. Both, however, highlight the diverse ways SEO can be applied in real life.

The Common Ground: Creativity and Persistence

Despite their differences, both groups share two traits: creativity and persistence.

• Facebook SEO practitioners are creative in finding loopholes and improvising without formal resources.
• LinkedIn SEO practitioners are persistent in analyzing data, creating strategies, and building sustainable results.

If combined, the improvisational energy of Facebook practitioners and the structured professionalism of LinkedIn practitioners could form a powerful balance.

Conclusion

The phenomenon of Facebook SEO vs LinkedIn SEO practitioners shows that SEO is not a one-size-fits-all practice. It can be a survival tool for individuals at the grassroots level, or a performance engine for corporations with global ambitions.

Facebook SEO practitioners embody self-taught resilience, while LinkedIn SEO practitioners represent structured professionalism. Both paths are valid, and both reflect the evolving role of SEO in shaping digital futures.

Inspired by : Daily SEO article here