Why Isn’t Google Indexing Your Website? Hurting Publishers’ Traffic

Google keep changing indexing rules in the last 2 years. There are more than 10 Google core update in the last 2 years.

Most of Google core update always emphasize 1 keyword : high quality content. High quality content is the key, Google said.

High Quality Content According to Google

High quality content in Google is always connected to EEAT (Expertise, Experience, Authoritativeness, and Trustworthiness). EEAT of author is important, Google said.

But, does Google really implement it in the SERP? The answer is not!

There are more than 20 questions that describe how high quality contents in website should be created. You can check it here.

Publishers around the world have tried to follow the rules. They create high and long articles which need long research and editing before uploading it.

But, a lot of publishers in the world, especially in Indonesia, feel that their contents don’t get high traffic. They expect to get high traffic after following Google guidance.

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Traffic of Online Publishers in Indonesia Drop Significantly

If we take case study in Indonesia, 98% online publishers in Indonesia experience traffic drop significantly in the last 2 year. Even Detik.com, the bigget publisher in Indonesia is suffering about it.

Publishers’ enemy in Google are 2 things, Google update and Google AI Overview. These 2 things make publishers’ traffic drop significantly.

Publishers always try to adapt with Google update. But, Google don’t follow their own rules they make.

Google always emphasize high quality content which need deep research and analysis. But, those kind articles don’t get high traffic and publishers have complained a lot about it.

Google index the article slowly suddenly without any reason whereas the publishers always update the contents and create high long contents. Slow indexing affect the rank in Google SERP dan web traffic.

So, long content using deep analysis and research is not always identified as high quality content according to Google. That’s what publishers conclude about it.

Effect of Low Quality Content According to Google

If Google identifies your content is low quality content, your website will be slowly indexed by Google. And, your website won’t get high rank in Google SERP which will affect the traffic.

There are a lot of publishers who experience slow indexing by Google recently. Whereas, the publishers always update the contents and create deep anlaysis contents in the website.

So, do you experience slow Google indexing rules? Maybe your content is not identified as high quality content which is not clear enough.